Chris Lang Photography

Branding & Identity Photography

My Image

clients say it better

"Chris has been a great find for my small business, I stumbled across Chris' talent and his impressive credentials as a sports & lifestyle photographer. We sent Chris a selection of our product to be photographed, and with very little briefing the results were fantastic . Chris has an incredible eye for detail and understands all aspects of branding and market positioning delivering beautiful product photography which we have leveraged to take our website, social media and business to the next level. I look forward to working with Chris for years to come".
Josh Carmondy | Founder - Designer | Modest Vintage Player
Wilmington NC Photographers

Are you your own Brand? Then it's time to get your image on

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When you are your own Brand


Perception is real. And what people perceive about you is real. Your image is a very large part of that perception. When you have your own brand and it is you that is your brand, you have to put forth a quality product. The first step in quality product is your image and the quality of that image. To stand out you might have to take risks but this is something you already know if you are shaping you own brand.

When you are your own brand it is crucial that your image reflects your brand in both quality and presentation. If you are creating a service than the odds are pretty good that your image will reach potential clients before meeting them in person. Your image will be the first impression.

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It's not just a Headshot


Branding your image is not just a headshot but certainly a headshot is a good start point. Often headshots can be limited in what they convey whereas people who bring knowledge, product or service to an audience there is so much more to the story, character and persona of a person and their expertise. In todays world of internet knowledge and service it is paramount that you convey the expertise of you brand. You have to look the part to be the part as you image will be the first impression you make with most of todays clients.


If you want to stand out from the crowd…

your Photographer should too…


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Image Matters…

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Branding Photography


Branding is more than just photography. Personal branding & Identity takes so much more than just a great image. It is about telling your story and shaping perceptions. It is about not going stale but rather stying current and keeping in the forefront. It is about moving forward and making sure you don't stop to be passed passed by another.

With every product there is a shelf life and you have to think of you brand the same way. Re-inventing yourself or growing your never stops. When it does the odds are good so does your viability. A big part of your brand is your image. Whether on your website, in social media or in print your image maters.

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Branding Photographers


I bring more than a camera and lighting to making your image. Shaping an image starts with understanding who you are and the perceptions you are wanting to convey. It takes a strong understanding in the marketing and the identity of a brand to create effective image.

Before I can tell your story I have to know your story. In essence, I not only create the image but can help you shape your image. I can help shape ideas and strategy. It is so much more than having a creative opinion. It knowing how to connect.

Chris brings a unique creative skillset and understanding to help you in the process. Not only is his job to create great image but also to bring great ideas and strategies. Part of the strategic and creative process is the forward implementation of your website and to marry the image and design together to tell your story.


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